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Single Serving

Helping minimize food waste in single person households.

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My Role: 

Ideation, Research, Design &

Prototyping

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Platform:

Mobile​

Problem: 

This project originated from my personal experience managing my food waste. Much to my mother's dismay, I am 23 years old, single, and I live alone (with my two cats). When I first moved out of my parent's house after college, I thought my biggest adjustments would be remembering to do all the "adult" things, like renewing my car's registration or figuring out how to file my taxes. In an unexpected turn of events, I found one of the biggest difficulties of being on my own was grocery shopping. I realized many products at the grocery store are packaged and marketed to mid-size families. I mean it makes sense, buying in bulk = savings. But those savings don't mean much when you alone can't consume food at the same rate as a four-person family. I found myself constantly overbuying and producing an extensive amount of food waste. To be more sustainable in the way I was managing my food, and save my bank account, I needed to alter the way I was buying and consuming my groceries. While there are much simpler solutions to managing food waste that doesn't involve prototyping an entire app, like buying frozen meals, or eating out; as someone who has dietary restrictions and is passionate about clean eating, I wasn't willing to sacrifice my fresh produce. Cue my idea for Single Serving!

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Project Brief: 

Single Serving is an app that allows you to sync your grocery receipt to track, manage and monitor your food's shelf life to help minimize food waste and reduce overspending. The app identifies average spoil dates for your perishable items and sends reminders, shares recipes, and provides tips to help you use the food you have before it goes bad. 

Design Process: 

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Developing User Flow

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Sign Up​

Link Grocery App

Scan Receipt

Edit Your Items

Set Up Complete

View Spoil Tracker

Homepage

Select Food Item

Edit

Browse

Recipes

View Storage

Tips

Creating the Wireframe

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Once I established a basic user flow, I drafted a wireframe to visualize app start-up, navigating the spoil tracker, and sample notifications. 

Login.png
Link Grocery App.png
Scan Recipt.png
Your Groceries.png
Set Up Complete.png
Homepage.png
Your Groceries - Spoil Data.png
Gallery View.png
Recipes.png
Reminder-1.png
Reminder.png

High Fidelity Prototype:​

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For the final design iteration (for now), I chose a more muted palette, with minimal, straightforward features. Since the amount of food waste that can be reduced by using this app is solely reliant on user engagement and consistent use, I wanted to establish a dynamic interface without being too technical. 

The user can edit food names and quantities for maximum customization and accuracy. 

The rewards feature showcases deals, coupons, and other promotions for your affiliated grocery store.

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